Amusement, curiosity, joviality, merriment, mischief, tomfoolerly and various shenanigans from the world-wide Internets and beyond.
"Are you finding that the Internet is a big thing?" asked Jane Hulbert, a helpful McDonald’s media-relations person, with whom I spoke a short while ago.
Yes, I told her. In some quarters, the Internet is a very big thing.
In 1994 a Wired reporter registered mcdonalds.com 2.10: Billions Registered