So, let’s go back to 1998.
You’re a new writer and you want to establish a permanent residency online. Which would be wiser: Having your own site at your own domain, or putting up a site at GeoCities?
It’s 2001, same drill: Which is wiser: Having your own domain, or creating a site on AOL servers?
2003: Your own domain, or a Friendster page?
2007: Your own domain, or a MySpace page? (Hindsight is a useful thing.)
And now it’s 2011 and the choice is one’s own domain or a page on Facebook. Guess which I think you should do.”
Sums up my attitude about anyone doubling down on a Facebook presence in 2011, you’d better make it worthwhile in the next 2-3 years because after that … it’s on to the next one