The going rate for iPhone developers, at least the developers I know and trust, is $125/hour and up. I have some friends who are booked out at $200/hour for the next few months, although $125/hour seems to be the going rate in my network. At that rate, a full-time contract iPhone developer costs $5,000/week and it may take four to six weeks for an application to be developed. Sometimes it will take less and sometimes it will take more. Add to development the other costs - project management, design, QA, and marketing, to name a few. It’s not uncommon to spend $30,000 and up on an iPhone development project. iPhone applications are not cheap.